StoryMetrix

Budgeting Tool

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End the Marketing Spreadsheet Madness

Manage 10 to 100s of programs across multiple teams and owners. Budget Craft uses a familair spreadsheet interface, but beneath the surface lies a powerful database and calculation system purpose built for managing marketing programs.

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Reduce Endless Marketing Budget Meetings

Assign program owners to request, plan, forecast and tracking spending for their own programs all through the app. Roll up program spending by team, then department. Build bottoms up budgets that can change as the year progresses by locking and unlocking buget months.

Table displaying quarterly and yearly forecasts for various marketing categories, including total projections, AR/PR, Brand and Creative, Corporate Marketing, Demand Generation, Marketing Ops, Product Marketing, and Web Team.

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Spend Marketing Dollars Efficiently

Report on spending by general ledger code, department, group, or program. Analyze spending by six customizable attributes. Collect results for all programs.

A financial budget table for January showing categories such as Software and Services, Public Relations, Paid Advertising, Trade Shows, and Premiums, along with budgeted amounts, estimates, and actual expenses.

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Build Accountable Spending Programs

Ensure all programs and expenses have owners and are mapped to GL codes.

Expense report table for Kubecon Denmark 2023, displaying plan, forecast, and actual expenses in January. Categories include booth rental, booth graphics, airfare, food, and customer dinner.

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