Sales Kick Off – Most Companies Spend Time on the Wrong Activities

B2B CMOs not only need to measure demand generation, but also the status of sales enablement as this is a key function of product marketing. Ongoing measurement of sales preparedness helps to prioritize what types of training the sales team requires to effectively convert MQLs to opportunities. It is around this time of year whenContinue reading “Sales Kick Off – Most Companies Spend Time on the Wrong Activities”