Tag: Program Revenue (PR)

• Digital vs. Traditional Media Spend – Metrics Driven Decision Making

  

  Forbes recently had an article entitled “Why Pragmatic Marketing isn’t A Silver Bullet” that makes the case for continued investment in traditional media that drives “awareness” vs. pragmatic marketing (digital media) that drives specific clicks and online actions. For hard core online B2B CMOs, an article like this would be met with eye rolls (mine…

  2013/12/04

  SEO and Paid Advertising

  Awareness Spending, Program Revenue (PR)

• Measuring Program Revenue (PR)

  

  The last blog series discussed how using Marketing Contribution to Revenue (MCtR) was not necessarily a great idea.  However, marketing must somehow be shown to be impacting revenue, otherwise, why bother?  To answer this linkage question we proposed two linkage metrics. The first is Expected Revenue (ER) which was discussed in the last blog posting.…

  2013/11/17

  Demand Generation

  Expected Revenue (ER), Marketing Contribution to Revenue (MCtR), Program Revenue (PR)