Cohort reporting in marketing is one of the least understood and underutilized aspects of marketing reporting, yet it is extremely valuable to make the right decisions about spending, headcount, and resource allocation.
Most CMOs and VP of Sales spend their time and focus on messaging, sales skills training, closing deals, branding, and lead generation. But due to the operational demands in the B2B sales process, most companies easily waste 20% of their revenue in the multiple systems and people hand offs that prospects encounter as they goContinue reading “Six Quick Ways to Increase B2B Revenue Today”
I came across an interesting posting on HubSpot entitled 7 Ugly Truths Websites Can’t Hide. It should be required reading for any new to the job CMO or VP of Marketing. I can’t tell you, or perhaps you already know, that going through the interview process how many times the CEO says “and the first thingContinue reading “Hey New CMO – Stop! Don’t “Fix” That Website”