Tag: Org
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Twelve Signs Your Marketing Organization Might Have a Spending Problem
If you are new to the CMO role, understanding the organization and spending is one of your first jobs. Given today’s economic climate, ensuring your team maximizes every budget dollar is vital. Check the list below for the 12 indications of a spending problem in your organization. #1 – You are missing the targets for…
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A Guide to Adding Roles to a Marketing Team – Roadmap to the 25 Core Marketing Skills
Startups start with a single marketer. They can get a lot done. These first marketers feel empowered to do anything to drive revenue, from email marketing to paid advertising to content marketing. What is the right second hire? Or third? Or fourth? Here is a list of nine suggestions for building your marketing organization. #1) Hire…
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Why Marketers Should Think Like Sales Managers When Hiring
After my speech last week at the Marketo’s Marketing Nation 2014 In San Francisco, I walked off the stage and immediately started thinking “Oh, I should have talked about this”. There is just a lot to the topic of high velocity sales teams, too much to cover in 45 minutes, even too much to cover…
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Metrics and the Flat Marketing Organization
The topic of how to organize a B2B marketing organization is a long one, but my belief is that the old functional structure is long dead. Future posts will walk through this in greater detail by looking at the key metrics a marketing team needs to drive and comparing those metrics against the required organization…