Tag: Freemium
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Understanding the Lead Cohort
The lead cohort is perhaps the most popular and talked about cohort for marketing and sales. Surprisingly, it may not be the most critical depending on how revenue is actually generated. The lead cohort is one of five key cohorts. Lead cohorts at the most basic level are the leads that come in during a…
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The Five Key Funnel Cohorts
Funnel cohort reporting is critical for marketers to understand exactly what is causing revenue generation. The concept of cohort reporting isn’t new to marketers. The campaign object in salesforce is a way to assign leads to a cohort and evaluate progress. SaaS marketers cohort their monthly lead to new customers routinely. But there are many…
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Introduction to Funnel Cohort Reporting
Cohort reporting in marketing is one of the least understood and underutilized aspects of marketing reporting, yet it is extremely valuable to make the right decisions about spending, headcount, and resource allocation.
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Closed Deal Forensics are Notoriously Difficult to Understand (#3)
After reading the first two posts of the Six Reasons Marketing Contribution to Revenue (MCtR) is a dicey metric, if you still want to use this metric, perhaps this post will convince you otherwise. The only true way to get an accurate number on marketing’s contribution to revenue is do forensic analysis on almost every…