Tag: Diligence
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Twelve Signs Your Marketing Organization Might Have a Spending Problem
If you are new to the CMO role, understanding the organization and spending is one of your first jobs. Given today’s economic climate, ensuring your team maximizes every budget dollar is vital. Check the list below for the 12 indications of a spending problem in your organization. #1 – You are missing the targets for…
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10 Marketing Lessons From Working as a PE Operating Partner
After running numerous marketing and sales teams over the years, I had the opportunity to be an operating partner at a private equity firm for two years. Operating Partners perform due diligence on potential investments, serve as interim operating executives where needed, do short-term projects in the portfolio companies and just generally support the portfolio…