Part II – Implementing Agile Marketing – Modifications

My last posting talked about our road to agile marketing.  In this posting, I will cover the differences we saw between classic agile and our agile marketing to make it all work. When I studied how software development teams work, I noticed there were some differences with how our marketing organization was set up compared…

Implementing Agile Marketing – Part 1

Our team at SmartBear produces lots of content, webinars, emails, trade shows, product launches, and sales training sessions each month.  Since the company has four product areas, our team supports what are essentially four different sales and product organizations.  Getting all the work done, on time, in the most efficient way possible was becoming a…

Moneyball CMOs

A great blog posting this morning by Auren Hoffman titled “The Moneyballing of the CMO”. Essentially, the rapid rise of applications and available data to a CMO is turning marketing from  an art to more of a science.  For B2B marketers and sales leadership,  I would add that not only is there more data to…

7 Reasons CMO’s Get on the CFO’s Bad Side

A lot of discussion this week in the CMO Network on LinkedIn around conflict between CMOs and CFOs. One article entitled “Why Will CFO’s Never Understand Marketing“, I am not sure I agree with.  Another article lists “5 Ways CMOs  Can Get CFOs On Their Side” lists some interesting ideas.   My opinion is that…