Tag: Budget
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Twelve Signs Your Marketing Organization Might Have a Spending Problem
If you are new to the CMO role, understanding the organization and spending is one of your first jobs. Given today’s economic climate, ensuring your team maximizes every budget dollar is vital. Check the list below for the 12 indications of a spending problem in your organization. #1 – You are missing the targets for…
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A Guide to Adding Roles to a Marketing Team – Roadmap to the 25 Core Marketing Skills
Startups start with a single marketer. They can get a lot done. These first marketers feel empowered to do anything to drive revenue, from email marketing to paid advertising to content marketing. What is the right second hire? Or third? Or fourth? Here is a list of nine suggestions for building your marketing organization. #1) Hire…
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Why Use it Or Lose It Marketing Budgets Work Against the Company
Last post we talked about why handing out marketing budgets isn’t a good idea. It is counter intuitive, but giving someone on the team a blanket “budget” to some extent provides an entitlement to spend the money. Read the post for more info. The second deadly marketing sin with budgets is the “use it or…
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Why Budgets Don’t Matter
I am being a little tongue in cheek here, but the focus on “budgets” is very overblown and somewhat destructive to the mission of the marketing group. Why? Most of marketing success is not budget related – you can’t buy your way to success If you align budgets with the people accountable for success, only…