Digital vs. Traditional Media Spend – Metrics Driven Decision Making

Forbes recently had an article entitled “Why Pragmatic Marketing isn’t A Silver Bullet” that makes the case for continued investment in traditional media that drives “awareness” vs. pragmatic marketing (digital media) that drives specific clicks and online actions. For hard core online B2B CMOs, an article like this would be met with eye rolls (mineContinue reading “Digital vs. Traditional Media Spend – Metrics Driven Decision Making”