Tag: alignment
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Diagnosing Go-To-Market Execution Issues
Go-to-market execution issues present various symptoms in Private Equity and VC-backed companies. The most obvious symptom is a top or bottom-line miss. Other symptoms of go-to-market execution issues might include: Troubleshooting these symptoms can yield a list of soundbites causes if not done correctly. These soundbite diagnoses might include: While these issues might be causing…
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Reducing Unnecessary CRO and CMO Turnover – Six Alignment Checks to Troubleshoot Go-To-Market Issues
Introduction The list of soundbite issues that cause CRO and CMO replacement is long: We have all heard these issues either directly when a recruiter calls or when we get an explanation for why an executive has been replaced. The problem with these sound bites, and the problem with acting on these soundbites, is that…
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Aligning Sales and Marketing – Top 11 Things You Can Do Today
This list is based on a talk I did at Inbound15. The talk was around how the marketing consultants are leading us astray with sales and marketing alignment. This is a distilled list of the action items. Good Luck! 1. Throw out written service level agreements Nothing says we are not on the same team…
