“Ultimate” Product Positioning Template

In a prior post, “Six Practical Positioning Frameworks “, we discussed how to combine the best of product positioning frameworks. This post contains the completed template.

The template combines learnings and experience from Job Theory, Brand Story Telling, Solution Selling, and other positioning frameworks. While it looks deceivingly simple, completing the template successfully takes some effort. Getting a team to think from a customer viewpoint is not an easy task.

For the next blog post, we can discuss how these frameworks translate to web site structure.

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