Clinton “Thinking About Running” vs. “High Velocity Lead Generation”

Yesterday I spoke at the Marketo Marketing Nation Summit on a topic entitled “Build a High Performance, High Velocity, Lead-Generating B2B Machine.  The room was packed with 500+ people which surprised me, but made it fun.

"SPelfie" - speaker selfie about 10 minutes before I started.

“SPelfie” – speaker selfie about 10 minutes before I started.

I uploaded the slide deck here, as some people wanted copies of the graphics.Marketo Presentation- SEMPLE

Despite my best efforts to shock the world with philosophy points like those below……..

  • Measure what you can, not what you want
  • Use sampling, but low sample sizes drive wrong conclusions
  • Dashboards make you dumb
  • Google analytics for all!

the only news that got out from the Marketo conference to CNN was that Hillary was “thinking about running in 2016″ from her stage Q&A with CEO Phil Fernandez.

I think “google analytics for all!” is bigger news than Hillary running, but that is just me.

3 thoughts on “Clinton “Thinking About Running” vs. “High Velocity Lead Generation”

  1. While I haven’t participated in the conference, one of my team members was there and he referenced me to your blog.

    These 4 are very good, I agree
    – Measure what you can, not what you want
    – Use sampling, but low sample sizes drive wrong conclusions
    – Dashboards make you dumb
    – Google analytics for all!

    I think many people don’t understand the value and meaning behind fundamental things (like above) and are looking for some “magic” techniques, while completely missing the point on the basic stuff.

    I will click around to check for more good articles 🙂 Thanks!

    Like

  2. Question: What sample size you (in Marketo) consider to be reliable ?

    – for emails

    – for website pages

    thanks!

    Like

    • That is a really really good question. For site pages, the A/B testin algorithms will tell you when you reach statistical significance. For emails……hmmmmmm….seems like a good blog posting on how to figure this out (if you can). I generally ignore email results where there are less than 1000+ emails sent. But let me see if I can find a way to calculate this or see if someone else has. Thanks for the comments.

      Like

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s