7 Reasons Not To Modify Your CRM
A LinkedIn post the other week from someone who got HubSpot for Christmas got me thinking back to the simplicity and efficiency of having a fresh CRM without modifications. After working 20+ years with CRMs as a CMO, COO and VP of Sales, the modifications we do to our CRMs rarely provide the value weContinue reading “7 Reasons Not To Modify Your CRM”
Five Ways to Be the cMo – chief Mentoring officer
One of the best parts of being a CMO is mentoring sales and marketing talent. Mentoring shouldn’t just be 1:1, however. The key is to build an entire culture and organization that supports mentorship and career growth. Here is my list of 5 ways to create a mentoring culture in marketing and to become theContinue reading “Five Ways to Be the cMo – chief Mentoring officer”
Ignoring the Sales Forecast and 5 Other Revenue Tips for a CMO’s First 90 Days
I have had a bunch of exits in my career. But all has not been smooth sailing. From talking with other marketing leaders about their failures, and also thinking through the issues I have had over my career, a lot of the issues have come about when as a new marketing leader, you fail toContinue reading “Ignoring the Sales Forecast and 5 Other Revenue Tips for a CMO’s First 90 Days”
9 Considerations for Becoming a Multi-Channel Revenue Machine
At some point in a company’s growth, the inbound only, USA only, inside sales only revenue model starts to run out of gas. I have seen this a few times, and it is a function of: size of the market growth rate of the market your revenue relative to the size and market growth marketContinue reading “9 Considerations for Becoming a Multi-Channel Revenue Machine”
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About Me
Hi, I’m Lillie. Previously a magazine editor, I became a full-time mother and freelance writer in 2017. I spend most of my time with my kids and husband over at The Brown Bear Family but this blog is for my love of food and sharing my favorites with you!
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