Implementing Agile Marketing – Part 1

Our team at SmartBear produces lots of content, webinars, emails, trade shows, product launches, and sales training sessions each month.  Since the company has four product areas, our team supports what are essentially four different sales and product organizations.  Getting all the work done, on time, in the most efficient way possible was becoming a…

Renew Your SaaS Contracts Early

We track lots of data as you have seen from the blog. One of those things we look at closely is the money we spend on sales and marketing software. Depending on the vendor, software costs are driven by consumption either based on user counts, database size, emails sent or other measures.  We work hard…

Building a Marketing Operations Center

We just moved from Beverly to closer to downtown Boston into an amazing space in Somerville, MA.   We are sitting right on the Mystic River, 4th floor,  on top of retail shops, a T- Stop etc.  It is great space. Of course, once we moved in, I had to immediately get my marketing operations center…

Don’t Do Marketing Budgets – Part II

Lot of questions about my posting advocating no marketing budgets –  the reality is that yes, I, the CMO have financial guidelines I have to hit with the company.  I know my salary and benefits numbers, and my all other marketing spend numbers.  And yes, at the beginning of the year, I make some approximations…