Over the past year, nights and weekends I have been working on a book encapsulating my learnings at Vkernel implementing a high velocity, B2B marketing team. Most of my career experience up to that point had been in operations as a naval officer and high touch B2B sales and marketing. VKernel was an interesting learningContinue reading “My New Book: Digital CMO’s Guide to Marketing Measurement”
Category Archives: Spend Allocation
Digital vs. Traditional Media Spend – Metrics Driven Decision Making
Forbes recently had an article entitled “Why Pragmatic Marketing isn’t A Silver Bullet” that makes the case for continued investment in traditional media that drives “awareness” vs. pragmatic marketing (digital media) that drives specific clicks and online actions. For hard core online B2B CMOs, an article like this would be met with eye rolls (mineContinue reading “Digital vs. Traditional Media Spend – Metrics Driven Decision Making”
