My New Book: Digital CMO’s Guide to Marketing Measurement

Over the past year, nights and weekends I have been working on a book encapsulating my learnings at Vkernel implementing a high velocity, B2B marketing team.  Most of my career experience up to that point had been in operations as a naval officer and high touch B2B sales and marketing.  VKernel was an interesting learning…

Hey New CMO – Stop! Don’t “Fix” That Website

I came across an interesting posting on HubSpot entitled 7 Ugly Truths Websites Can’t Hide.  It should be required reading for any new to the job CMO or VP of Marketing.  I can’t tell you, or perhaps you already know, that going through the interview process how many times the CEO says “and the first thing…