My New Book: Digital CMO’s Guide to Marketing Measurement

Over the past year, nights and weekends I have been working on a book encapsulating my learnings at Vkernel implementing a high velocity, B2B marketing team.  Most of my career experience up to that point had been in operations as a naval officer and high touch B2B sales and marketing.  VKernel was an interesting learningContinue reading “My New Book: Digital CMO’s Guide to Marketing Measurement”

Six Quick Ways to Increase B2B Revenue Today

Most CMOs and VP of Sales spend their time and focus on messaging, sales skills training, closing deals, branding, and lead generation. But due to the operational demands in the B2B sales process, most companies easily waste 20% of their revenue in the multiple systems and people hand offs that prospects encounter as they goContinue reading “Six Quick Ways to Increase B2B Revenue Today”

Hey New CMO – Stop! Don’t “Fix” That Website

I came across an interesting posting on HubSpot entitled 7 Ugly Truths Websites Can’t Hide.  It should be required reading for any new to the job CMO or VP of Marketing.  I can’t tell you, or perhaps you already know, that going through the interview process how many times the CEO says “and the first thingContinue reading “Hey New CMO – Stop! Don’t “Fix” That Website”