With the prevalence of webinars, podcasts and live streaming as a key staple of marketing communications, every company needs the capability to professionally run these types of events. For large companies, it is not uncommon to find a dedicated team and studio set up for this using professional equipment. But for small to midsize…
At my most recent talk at MarketingNation, I asked the audience how many people used lead scoring. Nearly the entire audience raised their hand. Then I asked how many people allowed sales to set the scores, just a few hands shot up. This was surprising since marketers that don’t allow sales to set scoring are…
I presented at my third Marketing Nation yesterday. First year was on metrics, last year on sales and marketing alignment, this year it was on “15 Things Never to Tell Your CMO”. I think I got the title wrong, as a better title would have been “How to Get Those Terrible Marketing Meetings Back on…
Last post we talked about the customer journey and its importance to marketers. One problem if you fail to follow the journey is your marketing tactics just don’t work. Simple analogy – if you walk into a car dealership to look at a car, and the salesman walks up to you and asks “Do you want…
Everyone has their funnel sales steps, their sales process, their lead follow up system. If you have read my book on marketing metrics, you get an outline for how to measure the marketing process from driving traffic, converting the traffic, nurturing, passing leads to sales and into the sales funnel. But what all these processes…
I presented this morning at the Cambridge Innovation Center at a Growth Hacker Event sponsored by ChimaeraLabs. My PPT is attached – I will write up a longer blog post explaining the deck, but I wanted to get it posted for people looking to get a copy. The genesis of my presentation was basically,…
Last month I picked up my iPad Pro with Apple Pencil which for me represented the third generation of writing tablets with styluses I have used since 2012. I started with the HTC Flyer, graduated to the Samsung Galaxy Tablet 10.1 2014 Edition, and now the iPad Pro. For the past four years I have…
In our marketing operations center, we track real time site metrics showing traffic across our sites. Why track real time traffic? To make sure the web is sending you your expected daily amount of traffic each day. If the traffic is up or down, you want to know about it. Large changes up or down…
This list is based on a talk I did at Inbound15. The talk was around how the marketing consultants are leading us astray with sales and marketing alignment. This is a distilled list of the action items. Good Luck! 1. Throw out written service level agreements Nothing says we are not on the same team…
