Last post we talked about the customer journey and its importance to marketers. One problem if you fail to follow the journey is your marketing tactics just don’t work. Simple analogy – if you walk into a car dealership to look at a car, and the salesman walks up to you and asks “Do you want…
Everyone has their funnel sales steps, their sales process, their lead follow up system. If you have read my book on marketing metrics, you get an outline for how to measure the marketing process from driving traffic, converting the traffic, nurturing, passing leads to sales and into the sales funnel. But what all these processes…
I presented this morning at the Cambridge Innovation Center at a Growth Hacker Event sponsored by ChimaeraLabs. My PPT is attached – I will write up a longer blog post explaining the deck, but I wanted to get it posted for people looking to get a copy. The genesis of my presentation was basically,…
Last month I picked up my iPad Pro with Apple Pencil which for me represented the third generation of writing tablets with styluses I have used since 2012. I started with the HTC Flyer, graduated to the Samsung Galaxy Tablet 10.1 2014 Edition, and now the iPad Pro. For the past four years I have…
In our marketing operations center, we track real time site metrics showing traffic across our sites. Why track real time traffic? To make sure the web is sending you your expected daily amount of traffic each day. If the traffic is up or down, you want to know about it. Large changes up or down…
This list is based on a talk I did at Inbound15. The talk was around how the marketing consultants are leading us astray with sales and marketing alignment. This is a distilled list of the action items. Good Luck! 1. Throw out written service level agreements Nothing says we are not on the same team…
