Category Archives: Sales and Marketing Metrics

Setting up a Podcasting Studio in Goto Meeting – Part 3 – Microphones

In the prior two posts, we walked through much of the set up of the computers for a podcasting/webinar studio.  In this post, we will walk through how to do the microphones. Audio is easy, right?  Just put on a USB headset and you are all set? Yes? Sort of – for a studio whereContinue reading “Setting up a Podcasting Studio in Goto Meeting – Part 3 – Microphones”

Setting Up a Podcasting Studio for #GotoMeeting – Part 2

With the requirements from Part I spelled out, we started to take a look at the people and system requirements needed to run a webinar, specifically, what it would take to build a podcasting studio. Podcasting Organizer First, it was pretty obvious that someone needed to have the role of webinar organizer.  This would beContinue reading “Setting Up a Podcasting Studio for #GotoMeeting – Part 2”

How to Set Up a Podcast Studio for Goto Webinar/Meeting

  With the prevalence of webinars, podcasts and live streaming as a key staple of marketing communications, every company needs the capability to professionally run these types of events.  For large companies,  it is not uncommon to find a dedicated team and studio set up for this using professional equipment.  But for small to midsizeContinue reading “How to Set Up a Podcast Studio for Goto Webinar/Meeting”

Let the Sales Team Set Your Scoring – Beyond Basic Lead Scoring

At my most recent talk at MarketingNation,  I asked the audience how many people used lead scoring.  Nearly the entire audience raised their hand. Then I asked how many people allowed sales to set the scores, just a few hands shot up. This was surprising since marketers that don’t allow sales to set scoring areContinue reading “Let the Sales Team Set Your Scoring – Beyond Basic Lead Scoring”

Marketing Nation Presentation – 15 Things Not To Tell Your CMO #MKTGNATION

I presented at my third Marketing Nation yesterday. First year was on metrics, last year on sales and marketing alignment, this year it was on “15 Things Never to Tell Your CMO”.  I think I got the title wrong, as a better title would have been “How to Get Those Terrible Marketing Meetings Back onContinue reading “Marketing Nation Presentation – 15 Things Not To Tell Your CMO #MKTGNATION”

Cannolis are Good Eats, Not Good Leads

Last post we talked about the customer journey and its importance to marketers.  One problem if you fail to follow the journey is your marketing tactics just don’t work.  Simple analogy – if you walk into a car dealership to look at a car, and the salesman walks up to you and asks “Do you wantContinue reading “Cannolis are Good Eats, Not Good Leads”

Customer Journey – The Real Process That Matters

Everyone has their funnel sales steps, their sales process, their lead follow up system.  If you have read my book on marketing metrics,  you get an outline for how to measure the marketing process from driving traffic, converting the traffic, nurturing, passing leads to sales and into the sales funnel. But what all these processesContinue reading “Customer Journey – The Real Process That Matters”

Hindsight is 20/20 – 15 Things Early Stage Companies Shouldn’t Overlook

I presented this morning at the Cambridge Innovation Center at a Growth Hacker Event sponsored by ChimaeraLabs.   My PPT is attached – I will write up a longer blog post explaining the deck, but I wanted to get it posted for people looking to get a copy. The genesis of my presentation was basically,Continue reading “Hindsight is 20/20 – 15 Things Early Stage Companies Shouldn’t Overlook”

Time to Ditch Your Paper Notebook – Lessons Learned from Three Generations of Writing Tablets

Last month I picked up my iPad Pro with Apple Pencil which for me represented the third generation of writing tablets with styluses I have used since 2012.  I started with the HTC Flyer, graduated to the Samsung Galaxy Tablet 10.1 2014 Edition, and now the iPad Pro.  For the past four years I haveContinue reading “Time to Ditch Your Paper Notebook – Lessons Learned from Three Generations of Writing Tablets”