Over the past year, nights and weekends I have been working on a book encapsulating my learnings at Vkernel implementing a high velocity, B2B marketing team. Most of my career experience up to that point had been in operations as a naval officer and high touch B2B sales and marketing. VKernel was an interesting learningContinue reading “My New Book: Digital CMO’s Guide to Marketing Measurement”
Category Archives: Nurturing
By the Numbers – Nurturing Doesn’t Cure Poor Lead Quality
Have you ever reviewed a marketing program and seen terrible opportunity creation results and been told that the names just need to be nurtured? Mathematically, this doesn’t work and I will explain why, but first a nuance. Nurturing is critical to stay in front of prospects. Nurturing is important to stay in front of theContinue reading “By the Numbers – Nurturing Doesn’t Cure Poor Lead Quality”
