Aligning Sales and Marketing – Top 11 Things You Can Do Today

This list is based on a talk I did at Inbound15.  The talk was around how the marketing consultants are leading us astray with sales and marketing alignment.   This is a distilled list of the action items. Good Luck! 1. Throw out written service level agreements Nothing says we are not on the same teamContinue reading “Aligning Sales and Marketing – Top 11 Things You Can Do Today”

My New Book: Digital CMO’s Guide to Marketing Measurement

Over the past year, nights and weekends I have been working on a book encapsulating my learnings at Vkernel implementing a high velocity, B2B marketing team.  Most of my career experience up to that point had been in operations as a naval officer and high touch B2B sales and marketing.  VKernel was an interesting learningContinue reading “My New Book: Digital CMO’s Guide to Marketing Measurement”

20 Questions for VPs of Sales and Marketing on a Monday

It is Monday, can you answer the following 20 questions? Do you know where your traffic came from last week, the conversion rates, and the week over week changes? What bloggers  wrote about you? What was hot on social media for your domain area? How many leads were created and what was the goal? DidContinue reading “20 Questions for VPs of Sales and Marketing on a Monday”

7 Reasons CMO’s Get on the CFO’s Bad Side

A lot of discussion this week in the CMO Network on LinkedIn around conflict between CMOs and CFOs. One article entitled “Why Will CFO’s Never Understand Marketing“, I am not sure I agree with.  Another article lists “5 Ways CMOs  Can Get CFOs On Their Side” lists some interesting ideas.   My opinion is thatContinue reading “7 Reasons CMO’s Get on the CFO’s Bad Side”