My New Book: Digital CMO’s Guide to Marketing Measurement

Over the past year, nights and weekends I have been working on a book encapsulating my learnings at Vkernel implementing a high velocity, B2B marketing team.  Most of my career experience up to that point had been in operations as a naval officer and high touch B2B sales and marketing.  VKernel was an interesting learning…

Moneyball CMOs

A great blog posting this morning by Auren Hoffman titled “The Moneyballing of the CMO”. Essentially, the rapid rise of applications and available data to a CMO is turning marketing from  an art to more of a science.  For B2B marketers and sales leadership,  I would add that not only is there more data to…

7 Reasons CMO’s Get on the CFO’s Bad Side

A lot of discussion this week in the CMO Network on LinkedIn around conflict between CMOs and CFOs. One article entitled “Why Will CFO’s Never Understand Marketing“, I am not sure I agree with.  Another article lists “5 Ways CMOs  Can Get CFOs On Their Side” lists some interesting ideas.   My opinion is that…