This list is based on a talk I did at Inbound15. The talk was around how the marketing consultants are leading us astray with sales and marketing alignment. This is a distilled list of the action items. Good Luck! 1. Throw out written service level agreements Nothing says we are not on the same teamContinue reading “Aligning Sales and Marketing – Top 11 Things You Can Do Today”
Category Archives: Executive Team Relationships
My New Book: Digital CMO’s Guide to Marketing Measurement
Over the past year, nights and weekends I have been working on a book encapsulating my learnings at Vkernel implementing a high velocity, B2B marketing team. Most of my career experience up to that point had been in operations as a naval officer and high touch B2B sales and marketing. VKernel was an interesting learningContinue reading “My New Book: Digital CMO’s Guide to Marketing Measurement”
20 Questions for VPs of Sales and Marketing on a Monday
It is Monday, can you answer the following 20 questions? Do you know where your traffic came from last week, the conversion rates, and the week over week changes? What bloggers wrote about you? What was hot on social media for your domain area? How many leads were created and what was the goal? DidContinue reading “20 Questions for VPs of Sales and Marketing on a Monday”
Moneyball CMOs
A great blog posting this morning by Auren Hoffman titled “The Moneyballing of the CMO”. Essentially, the rapid rise of applications and available data to a CMO is turning marketing from an art to more of a science. For B2B marketers and sales leadership, I would add that not only is there more data toContinue reading “Moneyball CMOs”
7 Reasons CMO’s Get on the CFO’s Bad Side
A lot of discussion this week in the CMO Network on LinkedIn around conflict between CMOs and CFOs. One article entitled “Why Will CFO’s Never Understand Marketing“, I am not sure I agree with. Another article lists “5 Ways CMOs Can Get CFOs On Their Side” lists some interesting ideas. My opinion is thatContinue reading “7 Reasons CMO’s Get on the CFO’s Bad Side”
