Renew Your SaaS Contracts Early

We track lots of data as you have seen from the blog. One of those things we look at closely is the money we spend on sales and marketing software. Depending on the vendor, software costs are driven by consumption either based on user counts, database size, emails sent or other measures.  We work hard…

Planning for 2015 – Why Budgets Don’t Matter

I am being a little tongue in cheek here, but the focus on “budgets” is very overblown and somewhat destructive to the mission of the marketing group.  Why? Most of marketing success is not budget related – you can’t buy your way to success If you align budgets with the people accountable for success, only…