Category: Nurturing
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By the Numbers – Nurturing Doesn’t Cure Poor Lead Quality
Have you ever reviewed a marketing program and seen terrible opportunity creation results and been told that the names just need to be nurtured? Mathematically, this doesn’t work and I will explain why, but first a nuance. Nurturing is critical to stay in front of prospects. Nurturing is important to stay in front of the…
StoryMetrix 