BDRs – Here Today, Gone Tomorrow

(5 use cases for BDRS that work) There are a couple of flip flopping decisions that companies make on a routine base. Product marketing, for example, flips between marketing and product management. Product management is sometimes its own function, but other times it gets stuffed into engineering. Customer success teams can come and go. ProductContinue reading “BDRs – Here Today, Gone Tomorrow”

Shifting to Product-led Growth

A common theme in a lot of CMO searches is the desire to find someone who knows how to do product-led growth models. The story for the hiring companies is somewhat similar – a company is looking to drive more volume sales with freemium models, or more e-commerce from what is today a classic MQL/SQLContinue reading “Shifting to Product-led Growth”