Category: Budgeting

• Renew Your SaaS Contracts Early

  

  We track lots of data as you have seen from the blog. One of those things we look at closely is the money we spend on sales and marketing software. Depending on the vendor, software costs are driven by consumption either based on user counts, database size, emails sent or other measures.  We work hard…

  2015/06/30

  Budgeting

• Don’t Do Marketing Budgets – Part II

  Lot of questions about my posting advocating no marketing budgets –  the reality is that yes, I, the CMO have financial guidelines I have to hit with the company.  I know my salary and benefits numbers, and my all other marketing spend numbers.  And yes, at the beginning of the year, I make some approximations…

  2014/12/16

  Budgeting

• Why Use it Or Lose It Marketing Budgets Work Against the Company

  Last post we talked about why handing out marketing budgets isn’t a good idea. It is counter intuitive, but giving someone on the team a blanket “budget” to some extent provides an entitlement to spend the money.  Read the post for more info. The second deadly marketing sin with budgets is the “use it or…

  2014/12/15

  Budgeting

• Planning for 2015 – Why Budgets Don’t Matter

  

  I am being a little tongue in cheek here, but the focus on “budgets” is very overblown and somewhat destructive to the mission of the marketing group.  Why? Most of marketing success is not budget related – you can’t buy your way to success If you align budgets with the people accountable for success, only…

  2014/12/08

  Budgeting