Part II – Implementing Agile Marketing – Modifications

My last posting talked about our road to agile marketing.  In this posting, I will cover the differences we saw between classic agile and our agile marketing to make it all work. When I studied how software development teams work, I noticed there were some differences with how our marketing organization was set up compared…

Implementing Agile Marketing – Part 1

Our team at SmartBear produces lots of content, webinars, emails, trade shows, product launches, and sales training sessions each month.  Since the company has four product areas, our team supports what are essentially four different sales and product organizations.  Getting all the work done, on time, in the most efficient way possible was becoming a…