Category: Agile Marketing
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How to Implement Agile Marketing – Part III – Cadence
Been a long break since part I and part II, but here is the final part of implementing agile marketing. Agile requires you to operate sprints in which you add tasks using up story points or hours that equal the total available capacity for your team. Each sprint has some overhead as you must meet…
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Part II – Implementing Agile Marketing – Modifications
My last posting talked about our road to agile marketing. In this posting, I will cover the differences we saw between classic agile and our agile marketing to make it all work. When I studied how software development teams work, I noticed there were some differences with how our marketing organization was set up compared…
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Implementing Agile Marketing – Part 1
Our team at SmartBear produces lots of content, webinars, emails, trade shows, product launches, and sales training sessions each month. Since the company has four product areas, our team supports what are essentially four different sales and product organizations. Getting all the work done, on time, in the most efficient way possible was becoming a…
StoryMetrix 