From my early career days on a submarine, I learned the value of measuring everything. The systems were complex, and the margin of error slim. While the consequence of a mistake are not as great, today’s complex B2B selling efforts require a level of measurement and operational control that most CMOs are not used to doing. This blog is my effort to help educate others about my own personal journey building and operating a metrics driven sales and marketing organization.
www.linkedin.com/in/bryansemple
https://docs.google.com/presentation/d/1nYP_FdnEcWyfV98lIFdUbMgODkRVxg_ZaDZxnS1zzvQ/edit?usp=sharing
