Five Ways to Be the cMo – chief Mentoring officer

One of the best parts of being a CMO is mentoring sales and marketing talent. Mentoring shouldn’t just be 1:1, however. The key is to build an entire culture and organization that supports mentorship and career growth. Here is my list of 5 ways to create a mentoring culture in marketing and to become theContinue reading “Five Ways to Be the cMo – chief Mentoring officer”

Ignoring the Sales Forecast and 5 Other Revenue Tips for a CMO’s First 90 Days

I have had a bunch of exits in my career. But all has not been smooth sailing.  From talking with other marketing leaders about their failures, and also thinking through the issues I have had over my career, a lot of the issues have come about when as a new marketing leader, you fail toContinue reading “Ignoring the Sales Forecast and 5 Other Revenue Tips for a CMO’s First 90 Days”