Why Marketers Need to Love the Opportunity Cohort

The opportunity creation cohort is one of the key cohorts for marketers.  The handoff in effort from marketing to sales begins at this point.  It is also the point where you can start to measure revenue impact from marketing efforts.  It is the one of cohort you need to love, nourish, and be 100% inContinue reading “Why Marketers Need to Love the Opportunity Cohort”