No More PowerPoint – Sketching My Way to Marketing Profs B2B Presentation

I had a great opportunity to present at the Marketing Profs B2B conference this past week in San Francisco on building an operational analytics model that can scale. The presentation drew from my experience running high volume inbound models at several companies.

Since I completely dislike PowerPoint decks, I thought I would try sketching the entire presentation from story board. Using my iPAD PRO with GoodNotes application, I sketched out my presentation story board.  You can see it below.  What I found interesting is that I kept improving the story board up to the morning of the presentation.  It was just so easy to reorganize, build more visuals and improve the presentation. Since I was working on the entire story on a single page, the story just flowed so much better.

My original plan was to draw this presentation during the speech.  What I found while practicing, is that this was just not practical  – way too much to draw in too short a period of time.   For the presentation, I ended up drawing small pieces and had a bunch of the presentation pre-drawn.

Next time I do this, I will probably story board it up until the morning of the presentation, then I will copy out sections and place on a PPT slide or other image viewer and flip through small sections at  a time.  It seems as though the best benefit of all this is the way it frees the mind to really build out a great story board.

operationalanalytics

2 thoughts on “No More PowerPoint – Sketching My Way to Marketing Profs B2B Presentation

  1. Hi Bryan, I was in the front row of your presentation. While I liked the content and could tell what you were trying to achieve, the conclusion you drew was correct, it became harder to follow the further along we went (especially for a morning session on the last day). I think taking pieces and dropping them into a PPT would make it easier for the audience and you. Is it possible to get a larger copy of the storyboard?

    Like

  2. Hi Bryan, I was in the front row of your presentation. While I liked the content and could tell what you were trying to achieve, the conclusion you drew was correct, it became harder to follow the further along we went (especially for a morning session on the last day). I think taking pieces and dropping them into a PPT would make it easier for the audience and you. Is it possible to get a larger copy of the storyboard?

    Like

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s