Customer Journey – The Real Process That Matters

Everyone has their funnel sales steps, their sales process, their lead follow up system.  If you have read my book on marketing metrics,  you get an outline for how to measure the marketing process from driving traffic, converting the traffic, nurturing, passing leads to sales and into the sales funnel. But what all these processesContinue reading “Customer Journey – The Real Process That Matters”

Hindsight is 20/20 – 15 Things Early Stage Companies Shouldn’t Overlook

I presented this morning at the Cambridge Innovation Center at a Growth Hacker Event sponsored by ChimaeraLabs.   My PPT is attached – I will write up a longer blog post explaining the deck, but I wanted to get it posted for people looking to get a copy. The genesis of my presentation was basically,Continue reading “Hindsight is 20/20 – 15 Things Early Stage Companies Shouldn’t Overlook”