Real Time Web Site Traffic Measurements – What Daylight Savings Time Looks Like

In our marketing operations center, we track real time site metrics showing traffic across our sites.  Why track real time traffic? To make sure the web is sending you your expected daily amount of traffic each day.  If the traffic is up or down, you want to know about it.  Large changes up or downContinue reading “Real Time Web Site Traffic Measurements – What Daylight Savings Time Looks Like”

Aligning Sales and Marketing – Top 11 Things You Can Do Today

This list is based on a talk I did at Inbound15.  The talk was around how the marketing consultants are leading us astray with sales and marketing alignment.   This is a distilled list of the action items. Good Luck! 1. Throw out written service level agreements Nothing says we are not on the same teamContinue reading “Aligning Sales and Marketing – Top 11 Things You Can Do Today”

How to Implement Agile Marketing – Part III – Cadence

Been a long break since part I and part II, but here is the final part of implementing agile marketing. Agile requires you to operate sprints in which you add tasks using up story points or hours that equal the total available capacity for your team.  Each sprint has some overhead as you must meetContinue reading “How to Implement Agile Marketing – Part III – Cadence”