Why a Service Level Agreement with Sales is a Bad Idea – Part II

Service level agreements (SLA)for lead follow up are all the rage in marketing and sales organizations. Promoted by marketing analyst firms as one of the things that help with sales and marketing alignment, in my view they do the opposite. In part I of this post, we walked through how SLAs are used with twoContinue reading “Why a Service Level Agreement with Sales is a Bad Idea – Part II”

Why a Service Level Agreement with Sales is a Bad Idea – Part I

Service level agreements (SLA)for lead follow up are all the rage in marketing and sales organizations. Promoted by marketing analyst firms as one of the things that help with sales and marketing alignment, in my view they do the opposite for the following reasons: SLAs are good when required if the goals of two organizationsContinue reading “Why a Service Level Agreement with Sales is a Bad Idea – Part I”