Don’t Do Marketing Budgets – Part II

Lot of questions about my posting advocating no marketing budgets –  the reality is that yes, I, the CMO have financial guidelines I have to hit with the company.  I know my salary and benefits numbers, and my all other marketing spend numbers.  And yes, at the beginning of the year, I make some approximations…

Planning for 2015 – Why Budgets Don’t Matter

I am being a little tongue in cheek here, but the focus on “budgets” is very overblown and somewhat destructive to the mission of the marketing group.  Why? Most of marketing success is not budget related – you can’t buy your way to success If you align budgets with the people accountable for success, only…