Yesterday I spoke at the Marketo Marketing Nation Summit on a topic entitled “Build a High Performance, High Velocity, Lead-Generating B2B Machine. The room was packed with 500+ people which surprised me, but made it fun.
I uploaded the slide deck here, as some people wanted copies of the graphics.Marketo Presentation- SEMPLE
Despite my best efforts to shock the world with philosophy points like those below……..
- Measure what you can, not what you want
- Use sampling, but low sample sizes drive wrong conclusions
- Dashboards make you dumb
- Google analytics for all!
the only news that got out from the Marketo conference to CNN was that Hillary was “thinking about running in 2016″ from her stage Q&A with CEO Phil Fernandez.
I think “google analytics for all!” is bigger news than Hillary running, but that is just me.