Why Marketers Should Think Like Sales Managers When Hiring

After my speech last week at the Marketo’s Marketing Nation 2014 In San Francisco,  I walked off the stage and immediately started thinking “Oh, I should have talked about this”.  There is just a lot to the topic of high velocity sales teams, too much to cover in 45 minutes, even too much to coverContinue reading “Why Marketers Should Think Like Sales Managers When Hiring”

Clinton “Thinking About Running” vs. “High Velocity Lead Generation”

Yesterday I spoke at the Marketo Marketing Nation Summit on a topic entitled “Build a High Performance, High Velocity, Lead-Generating B2B Machine.  The room was packed with 500+ people which surprised me, but made it fun. I uploaded the slide deck here, as some people wanted copies of the graphics.Marketo Presentation- SEMPLE Despite my bestContinue reading “Clinton “Thinking About Running” vs. “High Velocity Lead Generation””

My New Book: Digital CMO’s Guide to Marketing Measurement

Over the past year, nights and weekends I have been working on a book encapsulating my learnings at Vkernel implementing a high velocity, B2B marketing team.  Most of my career experience up to that point had been in operations as a naval officer and high touch B2B sales and marketing.  VKernel was an interesting learningContinue reading “My New Book: Digital CMO’s Guide to Marketing Measurement”