StoryMETRIX

Instrumenting the B2B Customer Journey

Monthly Archives: February 2014

The One Day Sales and Marketing Operations Tune Up

Yesterday’s blog walked through the Twenty Questions that all VPs of Sales and VPs of Marketing should be able to answer on a Monday about last week’s performance. High velocity lead generation models require significant operational focus. If you can’t answer these questions, what do you do? Below is a one day agenda for an…

2014/02/04 in Process Health, Sales and Marketing Metrics.

20 Questions for VPs of Sales and Marketing on a Monday

It is Monday, can you answer the following 20 questions? Do you know where your traffic came from last week, the conversion rates, and the week over week changes? What bloggers wrote about you? What was hot on social media for your domain area? How many leads were created and what was the goal? Did…