Matching Marketing Output with Sales Input

How do you know the leads marketing is sending to sales are actually getting to a sales rep?  Checking for a successful hand off between sales and marketing is a critical, but often very much overlooked step in the B2B sales process. Without checking for the hand off,  marketing qualified leads (MQLs) could end up…

7 Reasons CMO’s Get on the CFO’s Bad Side

A lot of discussion this week in the CMO Network on LinkedIn around conflict between CMOs and CFOs. One article entitled “Why Will CFO’s Never Understand Marketing“, I am not sure I agree with.  Another article lists “5 Ways CMOs  Can Get CFOs On Their Side” lists some interesting ideas.   My opinion is that…

Metrics and the Flat Marketing Organization

The topic of how to organize a B2B marketing organization is a long one, but my belief is that the old functional structure is long dead.  Future posts will walk through this in greater detail by looking at the key metrics a marketing team needs to drive and comparing those metrics against the required organization…